|Summary: The terms “dynamic QR-code” and “static QR-code” are used two different ways. One definition relates to the dialog that is displayed as a result of scanning the QR-code and the other definition relates to how QR-codes are used in mass marketing…
dynamic: characterized by or producing change or progression.
static: pertaining to or characterized by a fixed or stationary condition.
A Static QR-code will display a dialog on a mobile device that will always be the same (static) for that particular QR-code. Static QR-codes don’t require an internet connection and are most often used to convey contact information. SMS QR-codes are also static and require a phone signal to complete transmission of the SMS Message. The QR-code styles listed below create only static QR-codes (the result displayed on the mobile device or computer will never change):
A Dynamic QR-code will display, on a mobile device, internet content such as a website, video, audio, or map, that can be changed while the QR code remains unchanged. They are dynamic because the content at the target URL (website) can be changed, but the image of the QR-code will stay the same. Dynamic QR-codes containing links to web content are the most popular form of QR-codes in print advertising. The term “Dynamic QR-code” is a bit of a misnomer, because the QR code doesn’t change, be the dialog or result on the mobile device can. Most simply, a batch of QR codes may use the same root URL, but many include a trailing identification number or Personal URL (PURL). The trailing data may be stripped off by a redirection program then the user’s display is populated with the content at the target URL address. For example, the URL information contained in the QR-code might be http://dmqr.com/1234-j-smith . The data following the final slash is stripped off for data collection and the user’s browser is redirected to http://dmqr.com
Dynamic QR-code content includes:
A less popular use of these terms ( but technically more accurate) is related to mass production of QR-codes in marketing, bulk mailing and print advertising. It is best described by example: Perhaps a post card containing a image of a QR-code is mailed to 50,000 recipients. If each of the 50,000 recipients receive precisely the same QR-code, then it is a static (non-changing) QR-code. However, with high speed laser printers it is possible to print 50,000 unique QR-codes containing individual data that uniquely identifies each recipient (possibly for response tracking). Athough the 50,000 QR-codes may look the same and be in the same location on each print piece, they are dynamic QR-codes because each of the 50,000 QR-codes is unique.