Posted by: Chuck Eglinton on: February 20, 2012
|Summary: QR codes can be produced as both temporary tattoos and permanent tattoos. Here’s how.|
In Spring 2010, Dave’s Bread of Seattle gave away free QR Code Temporary tattoos to attendees that when applied to skin can be snapped with a smartphone’s camera to reveal that they won a tee shirt, a baked good, or a grand prize bag.
An important lesson about the QR Code Temporary tattoo is that it had a “Call to Action.” That is, the promise of a prize compelled the recipients of the temporary tattoo decals to apply them — and for others to scan them. Marketers must give prospects a good reason to scan a QR code.
Remember the demographics of your prospects. A QR-code promotion will work well for prospects with smartphones and QR code scanner apps, but won’t work well for a prospects that use phones exclusively for phone calls.
Most simply, you can create temporary tattoos with inkjet tattoo paper and an inkjet printer. The regular QC code rules apply: the QR code must be large enough so that it can be scanned with a smartphone that is positioned several inches away. The QR code can be color, but the pixels (dots) must have contrast with the QR code background. An 8.5″ x 11″ sheet of inkjet tattoo paper sells for about five dollars and you can print 40 to 60 QR Code tattoos per sheet. Temporary tattoo Search Term: Inkjet Tattoo Paper
Bulk QR code temporary tattoos can be purchased on the Internet and cost from 3-cents to 50-cents each depending on the size and quantity you buy. Search term: custom temporary tattoos